What are the functions of a webmaster?

Technology is advancing by leaps and bounds and this has meant that we are now in the fourth industrial revolution. The revolution 4.0 is due to the inclusion of the internet in the different technological devices found in industry and in homes. These advances have led to the emergence of a multitude of new jobs, such as the profile of the webmaster.

What is a webmaster?

This is the professional who is in charge of the development, correct operation and maintenance of a website. It can be said that he/she is the person who is in charge of directing the project and manage the website of a company.

It is essential for a company to have a website, as it will help customers to get to know it and to position itself in search engines. There are companies that base their commercial strategy solely on the website, and do not contract any type of advertising. This is why the figure of this professional is so important.

It should be noted that the functions of this technician vary depending on the size of the company. In larger organisations, the skills are usually more focused in order to increase the company's performance.

Duties of a webmaster

The functions or competences of this professional range from being a web administrator, The webmaster is responsible for turning the idea of a web page into a reality, even converting a static web page into a dynamic web page through which to carry out sales activities.

It discriminates processes, assigns tasks, divides teams or groups them for better performance. He makes sure that the website runs smoothly. Other responsibilities include optimising the site and improving it to make it more functional and make it easier for customers to make purchases. In this way, for example, potential users or potential customers will not be lost during the navigational process depending on the objective being pursued.

It must also be able to detect the technical needs of the website and be able to have a well-functioning and site maintenance. In such a connected and global world, security is one of the essential legs of a website. Such a site receives thousands of cyber attacks The webmaster must therefore take care of the security of the website. An internet site that is secure has a higher reputation and therefore increases the user experience.

Necessary skills to become a webmaster

The profile of this worker must be multidisciplinarymust have a basic knowledge of:

• Development of web pages with CMS, HTML languagesJavascript, PHP, etc.
• Web design.
• Management and knowledge of a web service.
• Notions of security.
• Knowledge of UX/UI design for good web usability.
• Web positioning (SEO).
• Web analytics and analytics management tools.
• Basic knowledge of copywriting.

Tools for webmasters

For a web management expert who has to battle against the Google algorithm is of great interest to you to learn about some of the innumerable web tools to work with, such as:

• Google Search Console (formerly known as Google's webmaster Tools): with this programme you can carry out a web analysis, one of its best functions is that it allows you to see a URL as Google sees it.
• Piktochart o Figmawith these resources you can easily create graphic elements, which will improve the graphic design of the website.
• DALL-Esearch engines frown upon duplicate content, so unique content should be created for a website. Unique and unrepeatable images can be achieved with the help of artificial intelligence, such as the DALL-E website.
• MentionIt is very important to know what other websites are saying about your organisation, so you can monitor mentions through Mention. With this tool you will also know what they are saying on social networks.
• SEMrushSEO : is a very versatile SEO application, with it you can find the keyword to beat the competition. In addition, you can check your website and even discover internal problems.
• BuzzStream o Ahref: the interlinking helps a lot with SEO, so with these tools you can find out about sites that want to add a link to your website.

Given the requirements of the market and the specialisation of certain profiles, in IMMUNE Technology Institute the necessary training is provided in order to become a professional webmasterWe are a training centre linked to the world of technology.

The objective we set ourselves is to train people and to ensure that the learning is continuousOur services range from the development of new technologies, due to the almost daily technological advances, which requires a constant recycling of knowledge. Our services range from Degrees in Software Development Engineering to programmes such as the Cloud Computing Masterthe Data Science Masterthe Bootcamp in UX/UI Designthe Fyull Stack Developer Programming and Web Development Bootcamp or the Cybersecurity Bootcampamong others.

You can consult all the information on our courses related to the professional development as webmaster from IMMUNE. You will also be able to keep up to date with all the latest technological developments through the IMMUNE blog.

If you are looking for technology training fill in the form for more information.