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Data Analytics and Data Mining Techniques in Data Science Course

Online
Continuous Availability
3 Weeks (32h)
No timetable | 2h/day recommended
86€

This course enables students to know and understand the fundamental concepts of Data Science. Participants learn the steps associated with the execution and development of a data science project and the importance of data collection, and the impact this has on decision making. Additionally, they will understand the three essential steps in data management: collection, analysis, and interpretation. | 10% discount for payment in full

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Academic Information

Why this course?

  • Informed decision-making: Data is an invaluable source of information. By understanding data analysis, mining, and visualization techniques, you can get meaningful insights and in turn, make more informed, evidence-based decisions.
  • Identification of patterns and trends: Data often contains hidden patterns and trends that are not always apparent to the naked eye. Applying data mining and analysis techniques can reveal relationships, correlations, and behaviors.
  • Anomaly and fraud detection: Data analysis is a powerful tool for identifying anomalies or suspicious behavior which could indicate fraud or other undesirable activity
  • Process optimization and efficiency: Data analysis can help identify areas of improvement in business processes and find opportunities to increase efficiency and reduce costs.
  • Segmentation and customization: Data analysis and mining techniques enable customers to be segmented into homogeneous groups with similar characteristics. This can be leveraged for more effective marketing campaigns, personalizing the user experience.
  • For those who want to learn data analytics techniques from scratch.
Course aims
  • Creating and carrying out a data science project
  • Detecting problems in the preparation of data
  • Mathematical models for data analysis
Professional competencies of the course

These skills could lead you to the following opportunities: Data analyst, data scientist, business intelligence (BI) specialist, data consultant, digital marketing specialist, user experience (UX) specialist, market research specialist, operations and logistics specialist.

Methodology

  • Practical activities right from the start
  • In each unit there is a multiple-choice test and at the end of the course students have to resolve a real-world case.
Study Plan

Study Plan

This course enables students to know and understand the fundamental concepts of Data Science. Participants learn the steps associated with the execution and development of a data science project and the importance of data collection, and the impact this has on decision making. Additionally, they will understand the three essential steps in data management: collection, analysis and interpretation.

Data quality and life cycle.
  1. Definition of data science
  2. Data quality

Throughout the course, students focus on learning and understanding the fundamental concepts of data science, one of the most important disciplines in the world we live in today.
The course also examines the steps associated with the design and execution of a data science project, role binding, general applications and, ultimately, the subject of data quality and its derivatives.

Data Preparation and Pre-processing
  1. Objectives and initial reflection
  2. What is data collection?
  3. Data science workflow process
  4. Data Management
  5. Data governance
  6. Data wrangling
  7. Data wrangling stages
  8. Data wrangling in Python
  9. Data cleaning

Data is the essential ingredient in the work of a data scientist. Without data, there is no analysis, there are no models... Without data there is no vision of anything. That’s why it is essential to start building your knowledge of this discipline starting from here. You are going to learn about the importance of data collection so you understand that the impact of the decisions made during this process can be decisive in the rest of the tasks that a data scientist carries out every day. You will also examine several use cases to see the initial scenarios that will open the door to the world of data analytics and modeling.

*The academic program may be subject to changes in line with the changing demand for specific skills in the market. Your employability is our goal.
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