In a context where wildfires and climate emergencies are increasingly frequent, the loss of material possessions and personal memories has become a silent tragedy for thousands of families.
Only in the summer of 2025, more than 343,000 hectares burned in Spain and 27,000 people were evacuated from their homes. This scenario reveals the urgency of developing domestic solutions that combine safety, design, and functionality.
Carried out by Laura Puentes | Minu Rao | María Polo | Blanca Pozo
Qualification Bootcamp in UX/UI Design
Methodologies Lean UX
What is the motivation behind the project?
Kura is born from a commitment to offer an accessible and aesthetic alternative for protecting what truly matters. Its purpose is to provide peace of mind in emergency situations, uniting innovation, sustainability, and industrial design.
🔗 Landing page: https://kurahome.es/
Program aims
- Validate interestcapture early adopters interested in the furniture.
- Test the value propositionCheck if the message connects and is understood.
- Analyse initial conversionMeasure how many visitors leave their email.
- Observe behaviourDetect which sections work best on the website.
- Scale up acquisitionBuild an interested community before the actual launch.
- Measuring purchase intentDetect users willing to book and buy.
- Optimise experienceIterate design, copy and CTAs based on real data.
A modular system
The development of Kura was based on a Lean Design methodology, prioritising functionality, responsible use of resources, and continuous validation through prototypes.
Kura proposes a modular system as a flexible concept that evolves with space, needs, and time:
- Wooden exteriorCatchfyre Treatment, biodegradable retardant.
- Calcium silicate claddingFirst thermal barrier, resistant up to 1100ºC.
- Rock wool claddingAdditional thermal insulation.
- Stainless steel claddingCoated with intumescent foam in joints, which seals and blocks heat and smoke.
Kura demonstrates that innovation can save memories, not just objects: a solution that combines design, security, and climate awareness to protect what's essential when everything else may be lost.
