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10 ECTS

AI Marketing & Sales Programme

Next intake: November 2026

  • No prior knowledge required

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Information
Tools
Study plan
FAQs
Admission

Why study the AI Marketing & Sales Programme?

Artificial Intelligence has dramatically lowered the barrier to creating products and services. Today, thanks to coding agents and AI-native tools, building is becoming increasingly easier.

The real competitive advantage no longer lies solely in building a great product, but in knowing how to distribute it, build a relevant brand and design a Marketing and Sales system capable of generating demand consistently. And with AI, you can accelerate every part of the process.

Professionals who can integrate AI into their processes will be the ones leading Marketing and Sales departments or growing their businesses over the coming years.

This programme is specifically designed to prepare those professionals.

Prerequisites

This programme is designed for professionals who want to apply Artificial Intelligence to marketing, sales and business growth.

No prior programming knowledge or advanced technical expertise in AI is required, although if you already have this knowledge, you will be able to demonstrate it during the admissions process.

A proactive mindset, curiosity about exploring new technologies, and a strong focus on innovation and growth will be particularly valued.

To get the most out of the programme, we recommend having basic knowledge or experience in one or more of the following areas:

  • Fundamentals of marketing, sales or business development.
  • Digital environments and productivity tools.
  • Regular use of the Internet and cloud applications.
  • Digital marketing, eCommerce, customer service or customer experience.
  • Product or service launch and commercialisation.
  • Use of go-to-market, automation or CRM tools, with or without Artificial Intelligence.
  • Familiarity with generative AI tools such as ChatGPT, Claude, Gemini or Microsoft Copilot.

What will you learn?

  • Define the market, ICP and buyer persona for an AI-powered product or service.
  • Build a value proposition, positioning and distinctive brand with AI.
  • Design a B2B or B2C marketing and distribution strategy, selecting the most appropriate channels using AI.
  • Generate demand and qualified sales opportunities, building an AI-powered sales pipeline.
  • Convert opportunities into customers and manage commercial relationships through AI-powered processes, automation and tools.
  • Design and launch a complete Go-to-Market strategy, applied to a real AI-powered product, service or project.

Challenge-Based Learning Methodology

Tools

Learn how to use industry-leading tools

Attio
Claude
ElevenLabs
Enrich Labs
Gojiberry
Gong
HeyGen
Langdock
Lapersona
Origami Chat
Qualify AI

Curriculum for the AI Marketing & Sales Programme

The programme is organised into four modules and a final project. Each module begins with a challenge that, on day one, you do not yet know how to solve, while the live sessions work as guided, hands-on workshops. The total commitment exceeds 200 hours across classes, independent study and labs.

*The academic program may be subject to changes in line with the changing demand for specific skills in the market.

Download the brochure here
Module 1

Brand and Positioning with AI

Define the market and target audience, build a differentiated value proposition, and develop a brand’s positioning, identity and branding using AI.

Module 2

Business Development and Opportunity Generation with AI

Identify growth opportunities, define the ICP and buyer personas, build qualified databases, and populate the CRM with a pipeline of potential customers using AI.

Module 3

Marketing and Distribution with AI

Design and execute B2B and B2C strategies across channels such as email, LinkedIn, WhatsApp, cold calling, Meta, Instagram and offline activities. We will also cover SEO, GEO, content generation and AI-powered campaign automation.

Module 4

Sales and Customer Management with AI

Qualify generated opportunities, design sales processes, prepare meetings and proposals, close deals, and manage ongoing customer relationships using AI.

Capstone

Launch of an AI-Powered Go-to-Market Strategy

Integrate the knowledge and deliverables from all modules to design and launch a complete GTM strategy for any AI-powered product or service.

Professionals

Pablo García Barrilero

Go-to-Market Strategy Specialist

Daniel Mateos

Applied Artificial Intelligence Specialist

Aitor Gil

PhD Researcher in AI-Powered Predictive Marketing

Career opportunities

Artificial Intelligence is transforming the way companies attract, convert and retain customers. Upon completing the programme, you will be able to take on roles such as:

  • Marketing or Sales Director specialising in AI
  • Growth Marketing & Acquisition Manager
  • Marketing Automation Manager
  • CRM & Customer Experience Manager
  • eCommerce Manager
  • AI Specialist or Strategist for Marketing and Sales
  • AI and Digital Transformation Consultant
  • Entrepreneur or freelancer specialising in AI and business automation

Career Readiness

During the programme, you will have access to IMMUNE’s Career Readiness service: a personalised employability pathway that includes support with preparing your CV and LinkedIn profile, connections with companies in the IMMUNE ecosystem, and access to our job board.

The aim is for you to complete the programme with solid knowledge and be able to demonstrate it during a recruitment process.

FAQs about the AI Marketing & Sales Programme

What qualification will I receive upon completion?

Upon completing the programme, you will receive the IMMUNE Technology Institute qualification in AI Automation for Marketing and Sales, a non-regulated proprietary qualification recognised within the tech industry.

Do I need prior experience in Artificial Intelligence?

No. The programme is designed for business professionals. You will learn how to integrate AI into Marketing and Sales without needing advanced technical knowledge.

I use ChatGPT at a basic level. Do I need this training?

This programme starts where most courses end. We do not teach you how to use ChatGPT; we teach you how to build a complete Marketing and Sales system in which ChatGPT is just one of many tools.

Is it 100% online?

Yes. Classes are delivered live with the group and are recorded so you can review them afterwards. Lab work and assignments are completed independently.

What return can I expect from this training?

The greatest return is completing the programme with a fully developed growth strategy, automated processes and a system ready to generate business from day one.

What is the Capstone Project?

It is the final project, which consists of launching an AI-powered Go-to-Market strategy. You will present and defend it before an assessment panel with a live demo. It forms part of the portfolio you can showcase in interviews.

Is it compatible with a full-time job?

Yes. The format consists of two live two-and-a-half-hour sessions per module, plus independent work that you can organise at your own pace. The final project is concentrated in the final weeks.

Is there a career guidance service?

Yes. All students have access to IMMUNE’s Career Readiness service, which includes CV preparation, career guidance, mock interviews and access to our job board.

Are scholarships available?

Financing options and discounts are available for certain profiles. Our admissions team can provide information on the options available at the time of your application.

Financing

Full payment

Check the discounts available for upfront payment.

IMMUNE

BBVA

If you are a resident in Spain, you can finance your programme through BBVA.

Sequra

Pay in installments, even if you are unemployed and cannot guarantee the loan.

Sequra

Quotanda

Pay in installments, even if you are unemployed and cannot guarantee the loan.

Quotanda

Fundae

Pay for your training through the Spanish Employment Training Foundation. Aimed at active workers who wish to finance their program through the subsidized training program.

Fundae

Book a personalised academic consultation

Flor Biscardi

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Flor Biscardi

Agustina Ruíz

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Admissions Process

Our students are characterized by their passion for technology. Our admissions process focuses on who you are, how you think, what you have accomplished, and then sharing your goals.

Our aim is to get to know you better, see what makes you unique and ensure that the IMMUNE educational model adapts to your profile.

Application for admission
1. Application
Personal interview
2. Personal interview
Academic committee
3. Academic committee
Registration number
4. Enrollment

Challenge-Based Learning Methodology

The programme follows the Challenge-Based Learning methodology, where each student develops a real-world project based on an existing company, a start-up or a new business idea.

Throughout the programme, Artificial Intelligence will be at the core of the learning experience. It will not be taught as a standalone subject, but as a cross-functional technology applied across every stage of the Go-to-Market process: from validating a business opportunity to customer acquisition, business development and sales optimisation.

Each module will combine strategic foundations, AI tools, automation, intelligent agents and practical case studies, enabling students to build a complete Marketing and Sales system ready to be implemented from day one.

The aim is that, by the end of the programme, students will not only understand how to use AI, but will also have developed an AI-Native Go-to-Market approach, where a large proportion of marketing and sales processes are designed to be executed, optimised and scaled using Artificial Intelligence.

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