Faced with the growing impact of tourism on cities and regulatory restrictions, Airbnb has the opportunity to reinvent itself and lead a more sustainable model. GreenStay is a feature that encourages dispersed tourism by suggesting alternative, less crowded destinations and rewarding travellers who recommend new locations.
With this approach, Airbnb not only enhances its reputation, but also contributes to a more balanced and responsible tourism.
Carried out by Begoña Rodríguez
Qualification Bootcamp in UX/UI Design
Methodologies Design Sprint
Tools Figma | WordPress
Is tourism in crisis?
Probablemente sí, al menos tal como lo conocemos hoy. En un contexto de creciente presión regulatoria y preocupación por el impacto del turismo en las ciudades, Airbnb enfrenta un reto clave: adaptarse a un modelo más sostenible que beneficie tanto a los viajeros como a las comunidades anfitrionas.
Restrictions imposed in cities such as Paris, Barcelona and New York have limited its presence and affected its reputation. Although the platform has implemented some responsible tourism initiatives, these have been insufficient to make a real impact, but in every challenge there is an opportunity. However, in every challenge there is an opportunity: can Airbnb lead the transition towards a more sustainable and balanced tourism?
✍️ More about the project on Medium: https://bit.ly/474gHRV
GreenStay: a new approach to responsible tourism
GreenStay is a new feature integrated into Airbnb's platform that aims to reduce tourist overcrowding and encourage the exploration of less crowded destinations.
Cuando un usuario intenta reservar en una zona de alta demanda, la aplicación le sugiere alternativas cercanas, recomendadas por otros viajeros que han explorado áreas menos saturadas. Además, para incentivar la participación, los usuarios pueden compartir sus propias recomendaciones y recibir descuentos en futuras reservas, incorporando así una capa social a la plataforma.
Conclusions
After analysing the results of the Design Sprint, we confirmed that the proposal is viable and has the potential to become a reality within the Airbnb ecosystem. With GreenStay, the platform can not only mitigate the effects of uncontrolled tourism, but also position itself as a benchmark in sustainable tourism.
English (UK)