The role of the UX and UI Designer in digital interfaces

The digital transformation has changed the labour market. In fact, professions that were unthinkable until a few years ago are nowadays the most sought-after. This is the case of UX/UI designers, indispensable professionals for the creation of websites.

The role of the UX and UI Designer in digital interfaces is fundamental. Even more so in 2022, where terms such as "virtual reality" and "metaverse" are gaining special importance.

These design professionals are key to improving usability and user experience in any type of digital interface. But, before to deepen the role of the UX and UI Designer in digital interfacesAre you clear on what user experience is?

User experience: definition

The user experience or UX (User Experience) is the set of factors and elements that act as a link between the user's interaction with a product or service, as well as with their subsequent perception (both positive and negative).

Thus, user experience influences the buying process in an e-commerce. For this, the role of the UX and UI Designer in digital interfaces is very important, as these must have a series of features that invite this process. An interface must be intuitive, accessible, technical, original and, of course, visual.

What is a UX Designer and what is a UI Designer?

So what does a UX designer do, and what about a UI designer - aren't they the same thing? No, although the role of the UX and UI Designer in digital interfaces is closely related, they are not the same.

On the one hand, UX or User Experience design aims to do just that: to drive forward an optimal user experience. In addition to creating the wireframes or structure of websites or apps, this professional is in charge of thinking about how the user is going to react to them.

In short, the UX methodology is characterised by the creation of a quality digital product.

For its part, a UI or User Interface designer is the specialist in 'bringing to life' the work of the UX Designer.. UI design is in charge of implementing those wireframes or prototypes of websites or applications, in a visual way. 

UI Design deals with the user interface design or aesthetic part of the digital interface.

Differences between UX and UI Design

Therefore, we can say that while UX design is based on facilitating the user's actions and navigation; UI design is concerned with deciding that journey, through interactivity and image.

Therefore, the role of the UX and UI Designer in digital interfaces is not the same.:

Tasks of a UX designer

Here are some of the actions that a UX Design expert carries out:

• Analysing a brand's competitors.
• Carry out user analysis.
• Generate wireframes and prototypes.
• Carry out the testing of these prototypes.
• Coordinate their actions together with UI designers as well as web development experts.

Tasks of a UI designer

On the other hand, these are the occupations of a UI Design specialist:

• Create and manage the entire branding of a brand.
• Carry out graphic design actions for a website or app (colour, typography, textures, effects...).
• Implement the style guide as well as the interaction in the interface design.
• Taking care of UI prototyping.
• Execute a responsive web design o adaptable to all electronic devices.
• Coordinate with web developers.

Do you want to study UX/UI Design?

Do you already understand the role of the UX and UI Designer in digital interfaces? Would you like to study specialised training in this area? At IMMUNE we have a wide range of training in UX/UI Design, so you will become an expert in the development of digital interfaces!

In addition to our Degree in Software Development Engineeringwe have this UX/UI Design BootcampAnd choose a practical and real 100% training!