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10 ECTS
AI Marketing & Sales Programme
Next intake: November 2026
- No prior knowledge required
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Why study the AI Marketing & Sales Programme?
Artificial Intelligence has dramatically lowered the barrier to creating products and services. Today, thanks to coding agents and AI-native tools, building is becoming increasingly easier.
The real competitive advantage no longer lies solely in building a great product, but in knowing how to distribute it, build a relevant brand and design a Marketing and Sales system capable of generating demand consistently. And with AI, you can accelerate every part of the process.
Professionals who can integrate AI into their processes will be the ones leading Marketing and Sales departments or growing their businesses over the coming years.
This programme is specifically designed to prepare those professionals.
Prerequisites
This programme is designed for professionals who want to apply Artificial Intelligence to marketing, sales and business growth.
No prior programming knowledge or advanced technical expertise in AI is required, although if you already have this knowledge, you will be able to demonstrate it during the admissions process.
A proactive mindset, curiosity about exploring new technologies, and a strong focus on innovation and growth will be particularly valued.
To get the most out of the programme, we recommend having basic knowledge or experience in one or more of the following areas:
- Fundamentals of marketing, sales or business development.
- Digital environments and productivity tools.
- Regular use of the Internet and cloud applications.
- Digital marketing, eCommerce, customer service or customer experience.
- Product or service launch and commercialisation.
- Use of go-to-market, automation or CRM tools, with or without Artificial Intelligence.
- Familiarity with generative AI tools such as ChatGPT, Claude, Gemini or Microsoft Copilot.
What will you learn?
- Definir el mercado, el ICP y el buyer persona de un producto o servicio con IA.
- Construir una propuesta de valor, un posicionamiento y una marca diferencial con IA.
- Design a B2B or B2C marketing and distribution strategy, selecting the most appropriate channels using AI.
- Generate demand and qualified sales opportunities, building an AI-powered sales pipeline.
- Convertir oportunidades en clientes y gestionar la relación comercial mediante procesos, automatizaciones y herramientas con IA.
- Design and launch a complete Go-to-Market strategy, applied to a real AI-powered product, service or project.
Tools
Learn how to use industry-leading tools
Curriculum for the AI Marketing & Sales Programme
El programa se estructura en cuatro módulos y un proyecto final, con una dedicación total de más de 200 horas entre clases, retos y trabajo autónomo.
Cada módulo incluye 4 sesiones en directo, los martes y jueves de 18:30 a 21:00, para un total de 16 sesiones. Cada sesión comienza con un reto práctico que se resuelve paso a paso durante la clase, con el acompañamiento del equipo docente. Una metodología de taller guiado que permite aplicar lo aprendido desde el primer momento.
El proyecto final se realiza de forma autónoma con la posibilidad de solicitar tutorías y se presenta el último día de clase.
Evaluación: 80% entregables de los 4 primeros módulos + 20% proyecto final.
*The academic program may be subject to changes in line with the changing demand for specific skills in the market.
Module 1
Brand and Positioning with AI
Define the market and target audience, build a differentiated value proposition, and develop a brand’s positioning, identity and branding using AI.
Module 2
Business Development and Opportunity Generation with AI
Identify growth opportunities, define the ICP and buyer personas, build qualified databases, and populate the CRM with a pipeline of potential customers using AI.
Module 3
Marketing and Distribution with AI
Design and execute B2B and B2C strategies across channels such as email, LinkedIn, WhatsApp, cold calling, Meta, Instagram and offline activities. We will also cover SEO, GEO, content generation and AI-powered campaign automation.
Module 4
Sales and Customer Management with AI
Qualify generated opportunities, design sales processes, prepare meetings and proposals, close deals, and manage ongoing customer relationships using AI.
Capstone
Launch of an AI-Powered Go-to-Market Strategy
Integrate the knowledge and deliverables from all modules to design and launch a complete GTM strategy for any AI-powered product or service.
Professionals
Pablo García Barrilero
Go-to-Market Strategy Specialist
Daniel Mateos
Applied Artificial Intelligence Specialist
Aitor Gil
PhD Researcher in AI-Powered Predictive Marketing
Career opportunities
Artificial Intelligence is transforming the way companies attract, convert and retain customers. Upon completing the programme, you will be able to take on roles such as:
- Marketing or Sales Director specialising in AI
- Growth Marketing & Acquisition Manager
- Marketing Automation Manager
- CRM & Customer Experience Manager
- eCommerce Manager
- AI Specialist or Strategist for Marketing and Sales
- AI and Digital Transformation Consultant
- Entrepreneur or freelancer specialising in AI and business automation
Career Readiness
During the programme, you will have access to IMMUNE’s Career Readiness service: a personalised employability pathway that includes support with preparing your CV and LinkedIn profile, connections with companies in the IMMUNE ecosystem, and access to our job board.
The aim is for you to complete the programme with solid knowledge and be able to demonstrate it during a recruitment process.
FAQs about the AI Marketing & Sales Programme
What qualification will I receive upon completion?
Al completar el programa obtienes el título de Programa en Marketing & Ventas con IA de IMMUNE Technology Institute, una titulación propia no reglada con reconocimiento en el mercado tech.
Do I need prior experience in Artificial Intelligence?
No. The programme is designed for business professionals. You will learn how to integrate AI into Marketing and Sales without needing advanced technical knowledge.
I use ChatGPT at a basic level. Do I need this training?
This programme starts where most courses end. We do not teach you how to use ChatGPT; we teach you how to build a complete Marketing and Sales system in which ChatGPT is just one of many tools.
Is it 100% online?
Sí. Las clases son en directo con el grupo y quedan grabadas para que puedas repasarlas. El trabajo en retos y el proyecto final se hacen de forma autónoma.
What return can I expect from this training?
The greatest return is completing the programme with a fully developed growth strategy, automated processes and a system ready to generate business from day one.
What is the Capstone Project?
It is the final project, which consists of launching an AI-powered Go-to-Market strategy. You will present and defend it before an assessment panel with a live demo. It forms part of the portfolio you can showcase in interviews.
Is it compatible with a full-time job?
Sí. El formato son cuatro sesiones en directo de dos horas y media por módulo, los martes y jueves de 18.30 a 21.00 (16 sesiones) más trabajo autónomo que organizas a tu ritmo. El proyecto final se realiza de forma autónoma con la posibilidad de solicitar tutorías. Se presentará el último día de clase.
Is there a career guidance service?
Yes. All students have access to IMMUNE’s Career Readiness service, which includes CV preparation, career guidance, mock interviews and access to our job board.
Are scholarships available?
Financing options and discounts are available for certain profiles. Our admissions team can provide information on the options available at the time of your application.
Financing
IMMUNE
Si eres residente en España o en el extranjero, puedes pagar a plazos tu programa.
BBVA
Si eres residente en España, puedes pagar a plazos tu programa a través del banco BBVA.
Bcas
Si eres residente en España, puedes pagar a plazos tu programa a través del banco BBVA.
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Admissions Process
Nuestros alumnos se caracterizan por su pasión por la tecnología. El proceso de admisión se centra en quién eres, cómo piensas, qué has logrado y compartir tus metas. El objetivo es conocerte mejor, identificar aquello que te hace único y asegurarnos que el modelo educativo de IMMUNE encaja con tu perfil.
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