{"id":17718,"date":"2025-03-12T14:08:13","date_gmt":"2025-03-12T13:08:13","guid":{"rendered":"https:\/\/immune.institute\/?post_type=proyecto&p=17718"},"modified":"2025-10-07T10:50:25","modified_gmt":"2025-10-07T08:50:25","slug":"airbnb-greenstay-reinventar-turismo","status":"publish","type":"proyectos","link":"https:\/\/immune.institute\/en\/proyectos\/airbnb-greenstay-reinventar-turismo\/","title":{"rendered":"Airbnb, GreenStay: reinventing tourism once more"},"content":{"rendered":"
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Faced with the growing impact of tourism on cities and regulatory restrictions, Airbnb has the opportunity to reinvent itself and lead a more sustainable model. GreenStay is a feature that encourages dispersed tourism by suggesting alternative, less crowded destinations and rewarding travellers who recommend new locations. <\/p>\n\n\n\n

With this approach, Airbnb not only enhances its reputation, but also contributes to a more balanced and responsible tourism.<\/p>\n<\/div>\n\n\n\n

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Carried out by<\/mark><\/strong> Bego\u00f1a Rodr\u00edguez<\/a><\/p>\n\n\n\n

Qualification<\/strong> Bootcamp in UX\/UI Design<\/a><\/p>\n\n\n\n

Methodologies<\/strong> Design Sprint<\/p>\n\n\n\n

Tools<\/strong> Figma | WordPress<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Is tourism in crisis? <\/h2>\n\n\n\n

Probablemente s\u00ed, al menos tal como lo conocemos hoy. En un contexto de creciente presi\u00f3n regulatoria <\/strong>y preocupaci\u00f3n por el impacto del turismo e<\/strong>n las ciudades, Airbnb enfrenta un reto clave: adaptarse a un modelo m\u00e1s sostenible que beneficie tanto a los viajeros como a las comunidades anfitrionas.<\/p>\n\n\n\n

Restrictions imposed in cities such as Paris, Barcelona and New York have limited its presence and affected its reputation. Although the platform has implemented some responsible tourism initiatives, these have been insufficient to make a real impact, but in every challenge there is an opportunity. However, in every challenge there is an opportunity: can Airbnb lead the transition towards a more sustainable and balanced tourism?<\/p>\n\n\n\n

\u270d\ufe0f More about the project on Medium: <\/a>https:\/\/bit.ly\/474gHRV<\/a><\/p>\n\n\n\n

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GreenStay: a new approach to responsible tourism <\/h2>\n\n\n\n

GreenStay is a new feature integrated into Airbnb's platform that aims to reduce tourist overcrowding and encourage the exploration of less crowded destinations.<\/p>\n\n\n\n

Cuando un usuario intenta reservar en una zona de alta demanda, la aplicaci\u00f3n le sugiere alternativas cercanas<\/strong>, recomendadas por otros viajeros que han explorado \u00e1reas menos saturadas. Adem\u00e1s, para incentivar la participaci\u00f3n, los usuarios pueden compartir sus propias recomendaciones y recibir descuentos en futuras reservas, incorporando as\u00ed una capa social a la plataforma.<\/p>\n<\/div>\n\n\n\n

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Conclusions <\/h2>\n\n\n\n

After analysing the results of the Design Sprint, we confirmed that the proposal is viable and has the potential to become a reality within the Airbnb ecosystem. With GreenStay, the platform can not only mitigate the effects of uncontrolled tourism, but also position itself as a benchmark in sustainable tourism.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

GreenStay is an Airbnb feature that promotes more sustainable tourism by suggesting less crowded destinations and rewarding travellers for exploring and recommending new locations.<\/p>","protected":false},"featured_media":17719,"menu_order":0,"template":"","area":[243],"class_list":["post-17718","proyectos","type-proyectos","status-publish","has-post-thumbnail","hentry","area-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/proyectos\/17718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/proyectos"}],"about":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/types\/proyectos"}],"version-history":[{"count":0,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/proyectos\/17718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/media\/17719"}],"wp:attachment":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/media?parent=17718"}],"wp:term":[{"taxonomy":"area","embeddable":true,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/area?post=17718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}