{"id":17688,"date":"2025-03-07T16:24:34","date_gmt":"2025-03-07T15:24:34","guid":{"rendered":"https:\/\/immune.institute\/?post_type=proyecto&p=17688"},"modified":"2025-10-07T10:51:51","modified_gmt":"2025-10-07T08:51:51","slug":"eneria-diseno-usuario-reconstruir-confianza-renfe","status":"publish","type":"proyectos","link":"https:\/\/immune.institute\/en\/proyectos\/eneria-diseno-usuario-reconstruir-confianza-renfe\/","title":{"rendered":"EnerIA, innovation and user-centred design to rebuild trust in Renfe"},"content":{"rendered":"
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In an increasingly competitive rail market, Renfe faces a monumental challenge: to rebuild the trust of a disgruntled user base. Frequent delays, cancellations and technical problems, as well as insufficient customer service, have plunged the company into a major reputational crisis and the number of passengers using its services is falling every year. <\/p>\n\n\n\n

How can we turn these pains into opportunities to reposition Renfe as a leader in the sector?<\/p>\n<\/div>\n\n\n\n

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Carried out by<\/mark>r<\/strong> Bego\u00f1a Rodr\u00edguez<\/a> | Francesc Mora<\/a> | Laura Oliveros<\/a> | Samuel Bravo<\/a><\/p>\n\n\n\n

Qualification<\/strong> Bootcamp in UX\/UI Design<\/a><\/p>\n\n\n\n

Methodologies<\/strong> Design Thinking<\/p>\n\n\n\n

Tools<\/strong> Figma | WordPress<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The solution <\/h2>\n\n\n\n

EnerIA, a virtual assistant with artificial intelligence integrated into the Renfe app that transforms the experience by accompanying, informing and assisting passengers at every stage of their journey.<\/p>\n\n\n\n