{"id":30230,"date":"2026-07-23T14:32:40","date_gmt":"2026-07-23T12:32:40","guid":{"rendered":"https:\/\/immune.institute\/?post_type=programas&#038;p=30230"},"modified":"2026-10-07T16:11:01","modified_gmt":"2026-10-07T14:11:01","slug":"programa-en-marketing-y-ventas-con-ia","status":"publish","type":"programas","link":"https:\/\/immune.institute\/en\/programas\/programa-en-marketing-y-ventas-con-ia\/","title":{"rendered":"AI Marketing &amp; Sales Programme"},"content":{"rendered":"\n<section class=\"wp-block-cover alignfull is-hero\" style=\"min-height:611px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient has-dark-gradient-background\"><\/span><img decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-scaled.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-scaled.webp 2560w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-512x286.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-1024x572.webp 1024w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-256x143.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-768x429.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-1536x857.webp 1536w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-2048x1143.webp 2048w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-18x10.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-style-section-inner is-layout-grid wp-container-core-group-is-layout-60db72f7 wp-block-group-is-layout-grid is-style-section-inner--1\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-f67d6286 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"is-style-pill wp-block-paragraph\">Online con clases en directo<\/p>\n\n\n\n<p class=\"is-style-pill wp-block-paragraph\">10 ECTS<\/p>\n<\/div>\n\n\n<h1 class=\"wp-custom-css-23ac9be0 wp-block-post-title has-custom-css\">Programa en Marketing &amp; Ventas con IA<\/h1>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-540419d0 wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Pr\u00f3xima convocatoria: Noviembre 2026<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-none has-link-color wp-elements-1\">\n<li>No son necesarios conocimientos previos<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div id=\"solicitar-informacion\" class=\"wp-block-group glass is-style-card-light wp-container-content-58bc061a is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-b2e1d511 wp-block-group-is-layout-flex is-style-card-light--2\">\n<p class=\"has-large-font-size wp-block-paragraph\">Solicita m\u00e1s informaci\u00f3n<\/p>\n\n\n<script>(function(){const UTM_KEYS=[\"utm_source\",\"utm_medium\",\"utm_campaign\",\"utm_term\",\"utm_content\"],SS_KEY=\"utm_params_session\",REGION=\"na1\",PORTALID=\"6604339\",FORMID=\"0833d86b-aa0d-48d3-b28b-1ebb0e5725d6\",FIELD_MAP={};function readUtmFromURL(){const o={},t=new URLSearchParams(window.location.search);t.forEach((v,k)=>{if(k.toLowerCase().startsWith(\"utm_\"))o[k]=v});return o}function readSS(){try{return JSON.parse(sessionStorage.getItem(SS_KEY)||\"{}\")}catch{return{}}}function saveSS(o){try{sessionStorage.setItem(SS_KEY,JSON.stringify(o))}catch{}}function getEffectiveUtm(){const fromURL=readUtmFromURL(),fromSS=readSS(),merged={...fromSS,...fromURL};if(Object.keys(fromURL).length)saveSS(merged);const out={};UTM_KEYS.forEach(k=>{if(merged[k])out[k]=String(merged[k])});return out}function getUrlFields(){const out={},params=new URLSearchParams(window.location.search);params.forEach((v,k)=>{if(!k.toLowerCase().startsWith(\"utm_\")){const realKey=FIELD_MAP[k];if(realKey)out[realKey]=v}});return out}function toFormElement(o){if(o&&typeof o.querySelector===\"function\")return o;if(o&&typeof o.get===\"function\"){const t=o.get(0);if(t?.querySelector)return t}if(Array.isArray(o)&&o[0]?.querySelector)return o[0];if(o?.element?.querySelector)return o.element;if(o?.el?.querySelector)return o.el;return document.querySelector(\"form.hs-form[data-form-id]\")||document.querySelector(\"form.hs-form\")||document.querySelector(\"form\")}function fillUtmFields(form,data){if(!form||!Object.keys(data).length)return;UTM_KEYS.forEach(k=>{const v=data[k];if(!v)return;const el=form.querySelector(`[name=\"${k}\"]`);if(el&&el.value!==String(v)){el.value=String(v);el.dispatchEvent(new Event(\"input\",{bubbles:true}));el.dispatchEvent(new Event(\"change\",{bubbles:true}))}})}function fillSelectFields(form,data){if(!form||!Object.keys(data).length)return;Object.entries(data).forEach(([name,value])=>{const strVal=String(value);const sel=form.querySelector(`select[name=\"${name}\"]`);if(!sel)return;const opt=[...sel.options].find(o=>o.value===strVal)||[...sel.options].find(o=>o.value.toLowerCase()===strVal.toLowerCase());if(opt){sel.value=opt.value;sel.dispatchEvent(new Event(\"change\",{bubbles:true}))}})}function setupCartaValidation(form){const cartaInput=form.querySelector('[name=\"carta_de_motivacion\"]');const submitBtn=form.querySelector('input[type=\"submit\"]');if(!cartaInput||!submitBtn)return;const check=()=>{const len=cartaInput.value.trim().length;const container=cartaInput.closest(\".hs-form-field\");if(len<10){submitBtn.disabled=true;submitBtn.style.cursor=\"not-allowed\";if(len>0&&container){cartaInput.classList.add(\"invalid\",\"error\");let ul=container.querySelector(\".hs-error-msgs\");if(!ul){ul=document.createElement(\"ul\");ul.className=\"no-list hs-error-msgs inputs-list custom-created\";ul.setAttribute(\"role\",\"alert\");const inp=container.querySelector(\".input\");inp?inp.parentNode.insertBefore(ul,inp.nextSibling):container.appendChild(ul)}if(!ul.querySelector(\".custom-length-error\")){const li=document.createElement(\"li\");li.className=\"custom-length-error\";li.innerHTML='<label class=\"hs-error-msg hs-main-font-element\">Debes escribir al menos 10 caracteres.<\/label>';ul.appendChild(li)}}}else{submitBtn.disabled=false;submitBtn.style.cursor=\"pointer\";cartaInput.classList.remove(\"invalid\",\"error\");container?.querySelector(\".custom-length-error\")?.remove();const ul=container?.querySelector(\".hs-error-msgs.custom-created\");if(ul&&!ul.children.length)ul.remove()}};check();cartaInput.addEventListener(\"input\",check)}function initForm(){hbspt.forms.create({region:REGION,portalId:PORTALID,formId:FORMID,onFormReady(o){const form=toFormElement(o);fillUtmFields(form,getEffectiveUtm());fillSelectFields(form,getUrlFields());setupCartaValidation(form)},onFormSubmit(o){fillUtmFields(toFormElement(o),getEffectiveUtm());try{sessionStorage.removeItem(SS_KEY)}catch{}}})}function ensureHubspotReady(fn){if(window.hbspt?.forms?.create)return fn();const t=setInterval(()=>{if(window.hbspt?.forms?.create){clearInterval(t);fn()}},50);setTimeout(()=>clearInterval(t),10000)}ensureHubspotReady(initForm)})();<\/script>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-css is-layout-flow wp-block-group-is-layout-flow wp-container-3 is-position-sticky wp-custom-css-344337b9\" style=\"margin-top:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-buttons has-custom-css is-nowrap is-layout-flex wp-container-core-buttons-is-layout-86285d91 wp-block-buttons-is-layout-flex wp-custom-css-f247a211\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-body-color has-text-color has-background has-link-color wp-element-button\" href=\"#informacion\" style=\"background-color:#ffffff00\">Informaci\u00f3n<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-body-color has-text-color has-background has-link-color wp-element-button\" href=\"#herramientas\" style=\"background-color:#ffffff00\">Herramientas<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-body-color has-text-color has-background has-link-color wp-element-button\" href=\"#plan-de-estudio\" style=\"background-color:#ffffff00\">Plan de estudios<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-body-color has-text-color has-background has-link-color wp-element-button\" href=\"#faqs\" style=\"background-color:#ffffff00\">FAQs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-body-color has-text-color has-background has-link-color wp-element-button\" href=\"#admision\" style=\"background-color:#ffffff00\">Admisi\u00f3n<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<main class=\"wp-block-group alignfull has-custom-css is-layout-constrained wp-container-core-group-is-layout-1746d0e5 wp-block-group-is-layout-constrained wp-custom-css-bc9f4fe8\" style=\"margin-top:var(--wp--preset--spacing--0)\">\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInUp is-layout-grid wp-container-core-group-is-layout-5e46a397 wp-block-group-is-layout-grid is-style-section-inner--4\" id=\"informacion\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 estudiar el programa en Marketing &amp; Ventas con IA?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Inteligencia Artificial ha reducido dr\u00e1sticamente la barrera para crear productos y servicios. Hoy, gracias a los agentes de c\u00f3digo y las herramientas AI-native, construir es cada vez m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La verdadera ventaja competitiva ya no est\u00e1 solo en desarrollar un gran producto, sino en saber distribuirlo, construir una marca relevante y dise\u00f1ar un sistema de Marketing y Ventas capaz de generar demanda de forma constante. Y con la IA, lo vas a acelerar todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los profesionales capaces de integrar la IA en sus procesos ser\u00e1n los que lideren los departamentos de Marketing y Ventas o hagan crecer sus negocios durante los pr\u00f3ximos a\u00f1os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este programa est\u00e1 dise\u00f1ado precisamente para preparar a esos profesionales.<\/p>\n<\/div>\n\n\n\n<iframe width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/cR4emi4Q9Pk?rel=0\" frameborder=\"0\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInUp is-layout-grid wp-container-core-group-is-layout-434afedc wp-block-group-is-layout-grid is-style-section-inner--5\" id=\"conocimientos-previos\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Requisitos previos recomendados<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este programa est\u00e1 dise\u00f1ado para profesionales que quieran aplicar la Inteligencia Artificial al marketing, las ventas y el crecimiento de negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es necesario saber programar ni contar con conocimientos t\u00e9cnicos avanzados en IA, aunque si ya cuentas con estos conocimientos, podr\u00e1s acreditarlos durante el proceso de admisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se valorar\u00e1 especialmente una actitud proactiva, curiosidad por explorar nuevas tecnolog\u00edas y orientaci\u00f3n a la innovaci\u00f3n y al crecimiento.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-light is-animate-stop wp-container-content-5da525d6 is-layout-constrained wp-block-group-is-layout-constrained is-style-card-light--6\">\n<p class=\"wp-block-paragraph\">Para aprovechar al m\u00e1ximo la formaci\u00f3n, se recomienda tener conocimientos b\u00e1sicos o experiencia en alguno de los siguientes \u00e1mbitos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fundamentos de marketing, ventas o desarrollo de negocio.<\/li>\n\n\n\n<li>Entornos digitales y herramientas de productividad.<\/li>\n\n\n\n<li>Uso habitual de Internet y aplicaciones cloud.<\/li>\n\n\n\n<li>Marketing digital, eCommerce, atenci\u00f3n al cliente o experiencia de cliente.<\/li>\n\n\n\n<li>Lanzamiento y comercializaci\u00f3n de productos o servicios.<\/li>\n\n\n\n<li>Uso de herramientas de go-to-market, automatizaci\u00f3n o CRM, con o sin Inteligencia Artificial.<\/li>\n\n\n\n<li>Familiaridad con herramientas de IA generativa como ChatGPT, Claude, Gemini o Microsoft Copilot.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInUp is-layout-grid wp-container-core-group-is-layout-434afedc wp-block-group-is-layout-grid is-style-section-inner--7\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 aprender\u00e1s?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Definir el mercado, el ICP y el buyer persona<\/strong> de un producto o servicio con IA.<\/li>\n\n\n\n<li><strong>Construir una propuesta de valor, un posicionamiento y una marca diferencial<\/strong> con IA.<\/li>\n\n\n\n<li><strong>Dise\u00f1ar una estrategia de marketing y distribuci\u00f3n B2B o B2C<\/strong>, seleccionando los canales m\u00e1s adecuados con IA.<\/li>\n\n\n\n<li><strong>Generar demanda y oportunidades comerciales cualificadas<\/strong>, construyendo un pipeline de ventas con IA.<\/li>\n\n\n\n<li><strong>Convertir oportunidades en clientes y gestionar la relaci\u00f3n comercial<\/strong> mediante procesos, automatizaciones y herramientas con IA.<\/li>\n\n\n\n<li><strong>Dise\u00f1ar y lanzar una estrategia completa de Go-to-Market<\/strong>, aplicada a un producto, servicio o proyecto real con IA.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-cover has-custom-content-position is-position-bottom-center is-style-card-dark is-style-card-dark--8\"><img decoding=\"async\" width=\"1024\" height=\"677\" class=\"wp-block-cover__image-background wp-image-29231 size-large\" alt=\"\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-1024x677.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-1024x677.webp 1024w, https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-512x339.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-256x169.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-768x508.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-1536x1016.webp 1536w, https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-2048x1354.webp 2048w, https:\/\/immune.institute\/wp-content\/uploads\/buyer-persona-diploma-de-experto-en-ai-full-stack-development-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient has-dark-2-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group has-link-color wp-elements-2 is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-57206aac wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Metodolog\u00eda Challenge-Based Learning<\/h2>\n\n\n\n<a href=\"#metodologia\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"icon icon-tabler icons-tabler-outline icon-tabler-plus\"><path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"><\/path><path d=\"M12 5l0 14\"><\/path><path d=\"M5 12l14 0\"><\/path><\/svg><\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInUp is-layout-constrained wp-block-group-is-layout-constrained is-style-section-inner--9\" id=\"herramientas\">\n<h2 class=\"wp-block-heading has-text-align-center\">Herramientas<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Aprende a usar las herramientas l\u00edderes del sector.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center is-layout-flex wp-container-core-group-is-layout-7b27ae7f wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/attio-icon.svg\" alt=\"\" class=\"wp-image-30233\" style=\"object-fit:contain;width:96px;height:96px\"\/><figcaption class=\"wp-element-caption\">Attio<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/claude-icon.svg\" alt=\"\" class=\"wp-image-29566\" style=\"object-fit:contain;width:96px;height:96px\"\/><figcaption class=\"wp-element-caption\">Claude<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/elevenlabs-icon.svg\" alt=\"\" class=\"wp-image-30238\" style=\"object-fit:contain;width:96px;height:96px\"\/><figcaption class=\"wp-element-caption\">ElevenLabs<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"636\" height=\"636\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/enrich_labs-icon.webp\" alt=\"\" class=\"wp-image-30240\" style=\"object-fit:contain;width:96px;height:96px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/enrich_labs-icon.webp 636w, https:\/\/immune.institute\/wp-content\/uploads\/enrich_labs-icon-256x256.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/enrich_labs-icon-512x512.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/enrich_labs-icon-12x12.webp 12w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><figcaption class=\"wp-element-caption\">Enrich Labs<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"114\" height=\"127\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/gojiberry-icon.webp\" alt=\"\" class=\"wp-image-30236\" style=\"object-fit:contain;width:96px;height:96px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/gojiberry-icon.webp 114w, https:\/\/immune.institute\/wp-content\/uploads\/gojiberry-icon-11x12.webp 11w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/><figcaption class=\"wp-element-caption\">Gojiberry<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/gong-icon.svg\" alt=\"\" class=\"wp-image-30234\" style=\"object-fit:contain;width:96px;height:96px\"\/><figcaption class=\"wp-element-caption\">Gong<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"261\" height=\"155\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/heygen-icon.webp\" alt=\"\" class=\"wp-image-30239\" style=\"object-fit:contain;width:96px;height:96px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/heygen-icon.webp 261w, https:\/\/immune.institute\/wp-content\/uploads\/heygen-icon-256x152.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/heygen-icon-18x12.webp 18w\" sizes=\"(max-width: 261px) 100vw, 261px\" \/><figcaption class=\"wp-element-caption\">HeyGen<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/langdock-icon.svg\" alt=\"\" class=\"wp-image-30235\" style=\"object-fit:contain;width:96px;height:96px\"\/><figcaption class=\"wp-element-caption\">Langdock<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"256\" height=\"256\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/lapersona_ai-icon.webp\" alt=\"\" class=\"wp-image-30237\" style=\"object-fit:contain;width:96px;height:96px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/lapersona_ai-icon.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/lapersona_ai-icon-12x12.webp 12w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><figcaption class=\"wp-element-caption\">Lapersona<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/origami_chat-icon.svg\" alt=\"\" class=\"wp-image-30266\" style=\"object-fit:contain;width:96px;height:96px\"\/><figcaption class=\"wp-element-caption\">Origami Chat<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/qualifyai-icon.svg\" alt=\"\" class=\"wp-image-30268\" style=\"object-fit:contain;width:96px;height:96px\"\/><figcaption class=\"wp-element-caption\">Qualify AI<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInUp is-layout-grid wp-container-core-group-is-layout-434afedc wp-block-group-is-layout-grid is-style-section-inner--10\" id=\"plan-de-estudio\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained wp-container-11 is-position-sticky\">\n<h2 class=\"wp-block-heading\">Plan de estudios del programa en Marketing &amp; Ventas con IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El programa se estructura en <strong>cuatro m\u00f3dulos y un proyecto final<\/strong>, con una dedicaci\u00f3n total de <strong>m\u00e1s de 200 horas<\/strong> entre clases, retos y trabajo aut\u00f3nomo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada m\u00f3dulo incluye <strong>4 sesiones en directo<\/strong>, los martes y jueves de 18:30 a 21:00, para un total de <strong>16 sesiones<\/strong>.&nbsp;Cada sesi\u00f3n comienza&nbsp;con un <strong>reto pr\u00e1ctico<\/strong> que se resuelve&nbsp;paso a paso durante la clase, con el acompa\u00f1amiento del equipo docente. Una metodolog\u00eda de <strong>taller guiado<\/strong> que permite aplicar lo aprendido desde el primer momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto final se realiza de forma aut\u00f3noma con la posibilidad de solicitar tutor\u00edas y se presenta el \u00faltimo d\u00eda de clase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evaluaci\u00f3n:<\/strong> 80% entregables de los 4 primeros m\u00f3dulos + 20% proyecto final.<\/p>\n\n\n\n<p class=\"has-secondary-text-color has-text-color has-link-color has-small-font-size wp-elements-3 wp-block-paragraph\">* El programa acad\u00e9mico puede estar sujeto a cambios en funci\u00f3n de la diferente variedad en la demanda de skills dominantes del mercado.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#folleto\">Descarga aqu\u00ed el folleto<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" open><summary>M\u00f3dulo 1<\/summary>\n<h3 class=\"wp-block-heading\">Marca y posicionamiento con IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Definir el mercado y el p\u00fablico objetivo, construir una propuesta de valor diferencial y desarrollar el posicionamiento, la identidad y el branding de una marca con IA.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>M\u00f3dulo 2<\/summary>\n<h3 class=\"wp-block-heading\">Desarrollo de negocio y generaci\u00f3n de oportunidades con IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identificar oportunidades de crecimiento, definir el ICP y los buyer persona, construir bases de datos cualificadas y llenar el CRM con un pipeline de potenciales clientes con IA.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>M\u00f3dulo 3<\/summary>\n<h3 class=\"wp-block-heading\">Marketing y distribuci\u00f3n con IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dise\u00f1ar y ejecutar estrategias B2B y B2C a trav\u00e9s de canales como email, LinkedIn, WhatsApp, llamadas en fr\u00edo, Meta, Instagram o acciones offline. Tambi\u00e9n abordaremos SEO, GEO, generaci\u00f3n de contenidos y automatizaci\u00f3n de campa\u00f1as con IA.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>M\u00f3dulo 4<\/summary>\n<h3 class=\"wp-block-heading\">Ventas y gesti\u00f3n de clientes con IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cualificar las oportunidades generadas, dise\u00f1ar procesos comerciales, preparar reuniones y propuestas, cerrar negocio y gestionar la relaci\u00f3n posterior con los clientes con IA.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Capstone<\/summary>\n<h3 class=\"wp-block-heading\">Lanzamiento de una estrategia Go-to-Market con IA<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrar los conocimientos y entregables de todos los bloques para dise\u00f1ar y lanzar una estrategia completa de GTM aplicada a cualquier producto o servicio con IA.<\/p>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-inner is-animate-group-fadeInLeft is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3976fd6c wp-block-group-is-layout-flex is-style-section-inner--12\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide\">Profesionales<\/h2>\n\n\n\n<div class=\"wp-block-group alignfull swiper profesionalsSwiper has-custom-css is-layout-flow wp-block-group-is-layout-flow wp-custom-css-799f52ae\">\n<div class=\"wp-block-group alignfull swiper-wrapper is-layout-flow wp-container-core-group-is-layout-03324502 wp-block-group-is-layout-flow\">\n<div style=\"aspect-ratio:2\/3;height:unset;min-height:unset;\" class=\"wp-block-cover has-custom-content-position is-position-bottom-left swiper-slide is-style-card-dark has-aspect-ratio is-style-card-dark--13\"><img decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-31045 size-large\" alt=\"\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/pablo_garcia_2-683x1024.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/pablo_garcia_2-683x1024.webp 683w, https:\/\/immune.institute\/wp-content\/uploads\/pablo_garcia_2-171x256.webp 171w, https:\/\/immune.institute\/wp-content\/uploads\/pablo_garcia_2-341x512.webp 341w, https:\/\/immune.institute\/wp-content\/uploads\/pablo_garcia_2-768x1152.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/pablo_garcia_2-8x12.webp 8w, https:\/\/immune.institute\/wp-content\/uploads\/pablo_garcia_2.webp 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient has-dark-2-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Pablo Garc\u00eda Barrilero<\/h3>\n\n\n\n<p class=\"has-custom-css has-secondary-text-color has-text-color has-link-color has-small-font-size wp-elements-4 wp-custom-css-8b7a1b3c wp-block-paragraph\">Go-to-Market Strategy Specialist<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"502\" height=\"90\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log.webp\" alt=\"\" class=\"wp-image-31052\" style=\"width:auto;height:32px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log.webp 502w, https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log-256x46.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log-18x3.webp 18w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"aspect-ratio:2\/3;height:unset;min-height:unset;\" class=\"wp-block-cover has-custom-content-position is-position-bottom-left swiper-slide is-style-card-dark has-aspect-ratio is-style-card-dark--14\"><img decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-31044 size-large\" alt=\"\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/daniel_mateos_2-683x1024.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/daniel_mateos_2-683x1024.webp 683w, https:\/\/immune.institute\/wp-content\/uploads\/daniel_mateos_2-171x256.webp 171w, https:\/\/immune.institute\/wp-content\/uploads\/daniel_mateos_2-341x512.webp 341w, https:\/\/immune.institute\/wp-content\/uploads\/daniel_mateos_2-768x1152.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/daniel_mateos_2-8x12.webp 8w, https:\/\/immune.institute\/wp-content\/uploads\/daniel_mateos_2.webp 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient has-dark-2-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Daniel Mateos<\/h3>\n\n\n\n<p class=\"has-custom-css has-secondary-text-color has-text-color has-link-color has-small-font-size wp-elements-5 wp-custom-css-f748b17f wp-block-paragraph\">Applied Artificial Intelligence Specialist<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"502\" height=\"90\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log.webp\" alt=\"\" class=\"wp-image-31052\" style=\"width:auto;height:32px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log.webp 502w, https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log-256x46.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/lapersonaia-log-18x3.webp 18w\" sizes=\"(max-width: 502px) 100vw, 502px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div style=\"aspect-ratio:2\/3;height:unset;min-height:unset;\" class=\"wp-block-cover has-custom-content-position is-position-bottom-left swiper-slide is-style-card-dark has-aspect-ratio is-style-card-dark--15\"><img decoding=\"async\" width=\"683\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-31043 size-large\" alt=\"\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/aitor_gil_2-683x1024.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/aitor_gil_2-683x1024.webp 683w, https:\/\/immune.institute\/wp-content\/uploads\/aitor_gil_2-171x256.webp 171w, https:\/\/immune.institute\/wp-content\/uploads\/aitor_gil_2-341x512.webp 341w, https:\/\/immune.institute\/wp-content\/uploads\/aitor_gil_2-768x1152.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/aitor_gil_2-8x12.webp 8w, https:\/\/immune.institute\/wp-content\/uploads\/aitor_gil_2.webp 1024w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient has-dark-2-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Aitor Gil<\/h3>\n\n\n\n<p class=\"has-custom-css has-secondary-text-color has-text-color has-link-color has-small-font-size wp-elements-6 wp-custom-css-01328d3c wp-block-paragraph\">PhD Researcher in AI-Powered Predictive Marketing<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"173\" height=\"55\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/agil_growth-logo-light.webp\" alt=\"\" class=\"wp-image-31049\" style=\"width:auto;height:40px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/agil_growth-logo-light.webp 173w, https:\/\/immune.institute\/wp-content\/uploads\/agil_growth-logo-light-18x6.webp 18w\" sizes=\"(max-width: 173px) 100vw, 173px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull swiper-controls is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-d7d6dec8 wp-block-group-is-layout-flex\">\n<div class=\"profesionalsSwiper-button-prev swiper-button-prev\"><\/div><div class=\"profesionalsSwiper-button-next swiper-button-next\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInUp is-layout-grid wp-container-core-group-is-layout-434afedc wp-block-group-is-layout-grid is-style-section-inner--16\">\n<div class=\"wp-block-cover has-custom-content-position is-position-top-center is-style-card-dark wp-container-content-d2b1092b is-style-card-dark--17\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient has-dark-gradient-background\"><\/span><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-1024x572.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-1024x572.webp 1024w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-512x286.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-256x143.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-768x429.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-1536x857.webp 1536w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-2048x1143.webp 2048w, https:\/\/immune.institute\/wp-content\/uploads\/fondo-programa-en-automatizacion-con-ia-para-marketing-y-ventas-18x10.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Salidas profesionales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La Inteligencia Artificial est\u00e1 transformando la forma en la que las empresas captan, convierten y fidelizan clientes. Al finalizar el programa podr\u00e1s desempe\u00f1ar funciones como:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Director\/a de Marketing o Ventas con especializaci\u00f3n en IA<\/li>\n\n\n\n<li>Growth Marketing &amp; Acquisition Manager<\/li>\n\n\n\n<li>Marketing Automation Manager<\/li>\n\n\n\n<li>CRM &amp; Customer Experience Manager<\/li>\n\n\n\n<li>Responsable de eCommerce<\/li>\n\n\n\n<li>Especialista o estratega de IA aplicada a Marketing y Ventas<\/li>\n\n\n\n<li>Consultor\/a de IA y Transformaci\u00f3n Digital<\/li>\n\n\n\n<li>Emprendedor\/a o freelancer especializado en IA y automatizaci\u00f3n de negocios<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-light is-animate-stop is-layout-constrained wp-block-group-is-layout-constrained is-style-card-light--18\">\n<p class=\"has-x-large-font-size wp-block-paragraph\" style=\"line-height:1.2\">Career Readiness<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el programa tienes acceso al servicio de Career Readiness de IMMUNE: un itinerario personalizado de empleabilidad que incluye preparaci\u00f3n del CV y del perfil de LinkedIn y conexi\u00f3n con empresas del ecosistema de IMMUNE y acceso a la bolsa de empleo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es que termines con conocimientos s\u00f3lidos y que puedas demostrarlos en un proceso de selecci\u00f3n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInLeft is-layout-grid wp-container-core-group-is-layout-5e46a397 wp-block-group-is-layout-grid is-style-section-inner--19\" id=\"faqs\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">FAQs sobre el programa en Marketing &amp; Ventas con IA<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfQu\u00e9 t\u00edtulo obtengo al finalizar?<\/summary>\n<p class=\"wp-block-paragraph\">Al completar el programa obtienes el t\u00edtulo de Programa en Marketing &amp; Ventas con IA de IMMUNE Technology Institute, una titulaci\u00f3n propia no reglada con reconocimiento en el mercado tech.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfNecesito experiencia previa en inteligencia artificial?<\/summary>\n<p class=\"wp-block-paragraph\">No, el Programa est\u00e1 pensado para perfiles de negocio. Aprender\u00e1s c\u00f3mo integrar la IA dentro del Marketing y las Ventas sin necesidad de conocimientos t\u00e9cnicos avanzados.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Utilizo ChatGPT a nivel b\u00e1sico, \u00bfNecesito esta formaci\u00f3n?<\/summary>\n<p class=\"wp-block-paragraph\">Este Programa comienza precisamente donde terminan la mayor\u00eda de cursos. No ense\u00f1amos a utilizar ChatGPT, ense\u00f1amos a construir un sistema completo de Marketing y Ventas donde ChatGPT es \u00fanicamente una herramienta m\u00e1s.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfEs 100% online?<\/summary>\n<p class=\"wp-block-paragraph\">S\u00ed. Las clases son en directo con el grupo y quedan grabadas para que puedas repasarlas. El trabajo en retos y el proyecto final se hacen de forma aut\u00f3noma.<\/p>\n<\/details>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfQu\u00e9 retorno puedo esperar con esta formaci\u00f3n?<\/summary>\n<p class=\"wp-block-paragraph\">El mayor retorno es terminar el Programa con una estrategia de crecimiento completamente desarrollada, procesos automatizados y un sistema preparado para generar negocio desde el primer d\u00eda.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfQu\u00e9 es el Capstone?<\/summary>\n<p class=\"wp-block-paragraph\">Es el proyecto final: que consiste en lanzar una estrategia de Go-to-Market con IA. Lo defiendes ante un tribunal con una demo en vivo. Forma parte del portfolio que muestras en entrevistas.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfEs compatible con un trabajo a tiempo completo?<\/summary>\n<p class=\"wp-block-paragraph\">S\u00ed. El formato son cuatro sesiones en directo de dos horas y media por m\u00f3dulo, los martes y jueves de 18.30 a 21.00 (16 sesiones) m\u00e1s trabajo aut\u00f3nomo que organizas a tu ritmo. El proyecto final se realiza de forma aut\u00f3noma con la posibilidad de solicitar tutor\u00edas. Se presentar\u00e1 el \u00faltimo d\u00eda de clase.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfHay servicio de orientaci\u00f3n laboral?<\/summary>\n<p class=\"wp-block-paragraph\">S\u00ed. Todos los alumnos acceden al servicio de Career Readiness de IMMUNE: preparaci\u00f3n de CV, orientaci\u00f3n profesional, simulacros de entrevistas y bolsa de empleo.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfHay becas disponibles?<\/summary>\n<p class=\"wp-block-paragraph\">Existen opciones de financiaci\u00f3n y descuentos para determinados perfiles. El equipo de admisiones puede informarte de las disponibles en el momento de tu solicitud.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/main>\n\n\n\n<section class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-section-inner is-animate-group-fadeInUp is-layout-constrained wp-block-group-is-layout-constrained is-style-section-inner--20\">\n<h2 class=\"wp-block-heading has-text-align-center\">Financiaci\u00f3n<\/h2>\n\n\n\n<div class=\"wp-block-group alignfull is-content-justification-center is-layout-flex wp-container-core-group-is-layout-2d187f4c wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-style-card-dark is-animate-stop has-body-background-color has-background wp-container-content-1559d078 is-vertical is-layout-flex wp-container-core-group-is-layout-e627be86 wp-block-group-is-layout-flex is-style-card-dark--21\">\n<h3 class=\"wp-block-heading\">IMMUNE<\/h3>\n\n\n\n<p class=\"wp-container-content-9cfa9a5a wp-block-paragraph\">Si eres residente en Espa\u00f1a o en el extranjero, puedes pagar a plazos tu programa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/immune-logo-white.svg\" alt=\"IMMUNE\" class=\"wp-image-19209\" style=\"width:auto;height:32px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-dark is-animate-stop has-background wp-container-content-1559d078 is-vertical is-layout-flex wp-container-core-group-is-layout-e627be86 wp-block-group-is-layout-flex is-style-card-dark--22\" style=\"background-color:#001391\">\n<h3 class=\"wp-block-heading\">BBVA<\/h3>\n\n\n\n<p class=\"wp-container-content-9cfa9a5a wp-block-paragraph\">Si eres residente en Espa\u00f1a, puedes pagar a plazos tu programa a trav\u00e9s del banco BBVA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/bbva-logo-light.svg\" alt=\"\" class=\"wp-image-28740\" style=\"width:auto;height:32px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-dark is-animate-stop has-background wp-container-content-1559d078 is-vertical is-layout-flex wp-container-core-group-is-layout-e627be86 wp-block-group-is-layout-flex is-style-card-dark--23\" style=\"background-color:#121f2a\">\n<h3 class=\"wp-block-heading\">Bcas<\/h3>\n\n\n\n<p class=\"wp-container-content-9cfa9a5a wp-block-paragraph\">Si eres residente en Espa\u00f1a, puedes pagar a plazos tu programa a trav\u00e9s del banco BBVA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/bcas-logo-light.svg\" alt=\"\" class=\"wp-image-31449\" style=\"width:auto;height:32px\"\/><\/figure>\n<\/div>\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-custom-css has-light-2-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained wp-custom-css-bab6d114\" id=\"admision\">\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInLeft is-nowrap is-layout-flex wp-container-core-group-is-layout-0477e78a wp-block-group-is-layout-flex is-style-section-inner--27\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-custom-css has-2-xl-font-size wp-custom-css-6685745f wp-block-paragraph\" style=\"line-height:1.2\">Reservar mi asesor\u00eda acad\u00e9mica y profesional, personalizada<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--auto)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/meetings.hubspot.com\/maria-florencia-biscardi\/admisiones\" target=\"_blank\" rel=\"noopener\">Ver calendario<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-light is-animate-stop has-custom-css has-light-background-color has-background wp-container-content-d380a36a is-layout-constrained wp-container-core-group-is-layout-2163a387 wp-block-group-is-layout-constrained is-style-card-light--28 wp-custom-css-9b01b174\" style=\"padding-top:var(--wp--preset--spacing--0);padding-right:var(--wp--preset--spacing--0);padding-bottom:var(--wp--preset--spacing--0);padding-left:var(--wp--preset--spacing--0)\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/flor_biscardi.webp\" alt=\"Flor Biscardi\" style=\"object-fit:cover;object-position:50% 100%;width:256px;height:256px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-style-section-inner is-animate-group-fadeInUp is-layout-flow wp-block-group-is-layout-flow is-style-section-inner--29\">\n<h2 class=\"wp-block-heading\">Proceso de admisi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestros <strong>alumnos<\/strong> se caracterizan por su <strong>pasi\u00f3n por la tecnolog\u00eda<\/strong>. <strong>El proceso de admisi\u00f3n se centra en qui\u00e9n eres<\/strong>, c\u00f3mo piensas, qu\u00e9 has logrado y compartir tus metas. <strong>El objetivo es conocerte mejor<\/strong>, identificar aquello que te hace \u00fanico y\u00a0<strong>asegurarnos que el modelo educativo de IMMUNE encaja con tu perfil<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d355d4b5 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-style-card-light is-animate-stop is-layout-constrained wp-block-group-is-layout-constrained is-style-card-light--30\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"630\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-1-1024x630.webp\" alt=\"Solicitud de admisi\u00f3n\" class=\"wp-image-241\" style=\"object-fit:contain;width:256px;height:128px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-1-1024x630.webp 1024w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-1-256x157.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-1-512x315.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-1-768x472.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-1-18x12.webp 18w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-1.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">1. Solicitud de admisi\u00f3n<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-light is-animate-stop is-layout-constrained wp-block-group-is-layout-constrained is-style-card-light--31\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-2-1024x660.webp\" alt=\"Entrevista personal\" class=\"wp-image-242\" style=\"object-fit:contain;width:256px;height:128px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-2-1024x660.webp 1024w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-2-256x165.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-2-512x330.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-2-768x495.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-2-18x12.webp 18w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-2.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">2. Entrevista personal<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-light is-animate-stop is-layout-constrained wp-block-group-is-layout-constrained is-style-card-light--32\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"948\" height=\"696\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-3.webp\" alt=\"Comisi\u00f3n acad\u00e9mica\" class=\"wp-image-243\" style=\"object-fit:contain;width:256px;height:128px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-3.webp 948w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-3-256x188.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-3-512x376.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-3-768x564.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-3-16x12.webp 16w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><figcaption class=\"wp-element-caption\">3. Comisi\u00f3n acad\u00e9mica<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-card-light is-animate-stop is-layout-constrained wp-block-group-is-layout-constrained is-style-card-light--33\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-4-1024x717.webp\" alt=\"Matr\u00edcula\" class=\"wp-image-244\" style=\"object-fit:contain;width:256px;height:128px\" srcset=\"https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-4-1024x717.webp 1024w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-4-256x179.webp 256w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-4-512x358.webp 512w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-4-768x538.webp 768w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-4-18x12.webp 18w, https:\/\/immune.institute\/wp-content\/uploads\/2024\/08\/admission-4.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">4. Matr\u00edcula<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-background-color has-dark-background-color has-text-color has-background has-link-color wp-elements-7 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-style-section-inner is-layout-flow wp-block-group-is-layout-flow is-style-section-inner--34\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><nav style=\"--separator: &quot;\/&quot;\" class=\"wp-block-breadcrumbs\" aria-label=\"Breadcrumbs\"><ol><li><a href=\"https:\/\/immune.institute\/en\/\">Home<\/a><\/li><li><a href=\"https:\/\/immune.institute\/en\/programas\/\">Programas<\/a><\/li><li><span aria-current=\"page\">Programa en Marketing &amp; Ventas con IA<\/span><\/li><\/ol><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-modal-box has-overlay-dark-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-7e0c589c wp-block-group-is-layout-flex\" id=\"metodologia\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-style-card-light wp-container-content-9cfa9a5a is-layout-flow wp-block-group-is-layout-flow is-style-card-light--35\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-0e79bd9f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Metodolog\u00eda Challenge-Based Learning<\/p>\n\n\n\n<style data-wp-block-html=\"css\">\n.is-modal-close { cursor: pointer; }\n<\/style>\n\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"icon icon-tabler icons-tabler-outline icon-tabler-x is-modal-close\"><path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"><\/path><path d=\"M18 6l-12 12\"><\/path><path d=\"M6 6l12 12\"><\/path><\/svg>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El programa sigue la metodolog\u00eda <strong>Challenge-Based Learning<\/strong>, donde cada alumno desarrollar\u00e1 un proyecto real sobre una empresa existente, una startup o una nueva idea de negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante todo el programa, la <strong>Inteligencia Artificial ser\u00e1 el eje central del aprendizaje<\/strong>. No se estudiar\u00e1 como una asignatura independiente, sino como una tecnolog\u00eda transversal aplicada a todas las etapas del Go-to-Market: desde la validaci\u00f3n de una oportunidad de negocio hasta la captaci\u00f3n de clientes, el desarrollo comercial y la optimizaci\u00f3n de las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada m\u00f3dulo combinar\u00e1 <strong>fundamentos estrat\u00e9gicos, herramientas de IA, automatizaciones, agentes inteligentes y casos pr\u00e1cticos<\/strong>, permitiendo que el alumno construya un sistema completo de Marketing y Ventas preparado para implementarse desde el primer d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es que, al finalizar el programa, el alumno no solo comprenda c\u00f3mo utilizar la IA, sino que haya desarrollado un <strong>Go-to-Market AI-Native<\/strong>, donde gran parte de los procesos de marketing y ventas est\u00e9n dise\u00f1ados para ser ejecutados, optimizados y escalados mediante Inteligencia Artificial.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-modal-box has-overlay-dark-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-7e0c589c wp-block-group-is-layout-flex\" id=\"folleto\" style=\"margin-top:var(--wp--preset--spacing--0);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide is-style-card-light wp-container-content-9cfa9a5a is-layout-flow wp-block-group-is-layout-flow is-style-card-light--36\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-0e79bd9f wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">Descarga el folleto<\/p>\n\n\n\n<style data-wp-block-html=\"css\">\n.is-modal-close { cursor: pointer; }\n<\/style>\n\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"icon icon-tabler icons-tabler-outline icon-tabler-x is-modal-close\"><path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"><\/path><path d=\"M18 6l-12 12\"><\/path><path d=\"M6 6l12 12\"><\/path><\/svg>\n<\/div>\n\n\n<script>(function(){const UTM_KEYS=[\"utm_source\",\"utm_medium\",\"utm_campaign\",\"utm_term\",\"utm_content\"],SS_KEY=\"utm_params_session\",REGION=\"na1\",PORTALID=\"6604339\",FORMID=\"fada1c6f-5b96-4306-8040-b7315e6e8f96\",FIELD_MAP={};function readUtmFromURL(){const o={},t=new URLSearchParams(window.location.search);t.forEach((v,k)=>{if(k.toLowerCase().startsWith(\"utm_\"))o[k]=v});return o}function readSS(){try{return JSON.parse(sessionStorage.getItem(SS_KEY)||\"{}\")}catch{return{}}}function saveSS(o){try{sessionStorage.setItem(SS_KEY,JSON.stringify(o))}catch{}}function getEffectiveUtm(){const fromURL=readUtmFromURL(),fromSS=readSS(),merged={...fromSS,...fromURL};if(Object.keys(fromURL).length)saveSS(merged);const out={};UTM_KEYS.forEach(k=>{if(merged[k])out[k]=String(merged[k])});return out}function getUrlFields(){const out={},params=new URLSearchParams(window.location.search);params.forEach((v,k)=>{if(!k.toLowerCase().startsWith(\"utm_\")){const realKey=FIELD_MAP[k];if(realKey)out[realKey]=v}});return out}function toFormElement(o){if(o&&typeof o.querySelector===\"function\")return o;if(o&&typeof o.get===\"function\"){const t=o.get(0);if(t?.querySelector)return t}if(Array.isArray(o)&&o[0]?.querySelector)return o[0];if(o?.element?.querySelector)return o.element;if(o?.el?.querySelector)return o.el;return document.querySelector(\"form.hs-form[data-form-id]\")||document.querySelector(\"form.hs-form\")||document.querySelector(\"form\")}function fillUtmFields(form,data){if(!form||!Object.keys(data).length)return;UTM_KEYS.forEach(k=>{const v=data[k];if(!v)return;const el=form.querySelector(`[name=\"${k}\"]`);if(el&&el.value!==String(v)){el.value=String(v);el.dispatchEvent(new Event(\"input\",{bubbles:true}));el.dispatchEvent(new Event(\"change\",{bubbles:true}))}})}function fillSelectFields(form,data){if(!form||!Object.keys(data).length)return;Object.entries(data).forEach(([name,value])=>{const strVal=String(value);const sel=form.querySelector(`select[name=\"${name}\"]`);if(!sel)return;const opt=[...sel.options].find(o=>o.value===strVal)||[...sel.options].find(o=>o.value.toLowerCase()===strVal.toLowerCase());if(opt){sel.value=opt.value;sel.dispatchEvent(new Event(\"change\",{bubbles:true}))}})}function setupCartaValidation(form){const cartaInput=form.querySelector('[name=\"carta_de_motivacion\"]');const submitBtn=form.querySelector('input[type=\"submit\"]');if(!cartaInput||!submitBtn)return;const check=()=>{const len=cartaInput.value.trim().length;const container=cartaInput.closest(\".hs-form-field\");if(len<10){submitBtn.disabled=true;submitBtn.style.cursor=\"not-allowed\";if(len>0&&container){cartaInput.classList.add(\"invalid\",\"error\");let ul=container.querySelector(\".hs-error-msgs\");if(!ul){ul=document.createElement(\"ul\");ul.className=\"no-list hs-error-msgs inputs-list custom-created\";ul.setAttribute(\"role\",\"alert\");const inp=container.querySelector(\".input\");inp?inp.parentNode.insertBefore(ul,inp.nextSibling):container.appendChild(ul)}if(!ul.querySelector(\".custom-length-error\")){const li=document.createElement(\"li\");li.className=\"custom-length-error\";li.innerHTML='<label class=\"hs-error-msg hs-main-font-element\">Debes escribir al menos 10 caracteres.<\/label>';ul.appendChild(li)}}}else{submitBtn.disabled=false;submitBtn.style.cursor=\"pointer\";cartaInput.classList.remove(\"invalid\",\"error\");container?.querySelector(\".custom-length-error\")?.remove();const ul=container?.querySelector(\".hs-error-msgs.custom-created\");if(ul&&!ul.children.length)ul.remove()}};check();cartaInput.addEventListener(\"input\",check)}function initForm(){hbspt.forms.create({region:REGION,portalId:PORTALID,formId:FORMID,onFormReady(o){const form=toFormElement(o);fillUtmFields(form,getEffectiveUtm());fillSelectFields(form,getUrlFields());setupCartaValidation(form)},onFormSubmit(o){fillUtmFields(toFormElement(o),getEffectiveUtm());try{sessionStorage.removeItem(SS_KEY)}catch{}}})}function ensureHubspotReady(fn){if(window.hbspt?.forms?.create)return fn();const t=setInterval(()=>{if(window.hbspt?.forms?.create){clearInterval(t);fn()}},50);setTimeout(()=>clearInterval(t),10000)}ensureHubspotReady(initForm)})();<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 estudiar el programa en Marketing &amp; Ventas con IA? La Inteligencia Artificial ha reducido dr\u00e1sticamente la barrera para crear productos y servicios. Hoy, gracias a los agentes de c\u00f3digo y las herramientas AI-native, construir es cada vez m\u00e1s f\u00e1cil. 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