{"id":7328,"date":"2022-03-24T07:44:44","date_gmt":"2022-03-24T06:44:44","guid":{"rendered":"https:\/\/immune.institute\/?p=7328"},"modified":"2025-10-07T11:25:00","modified_gmt":"2025-10-07T09:25:00","slug":"rol-ux-ui-interfaces-digitales","status":"publish","type":"post","link":"https:\/\/immune.institute\/en\/blog\/rol-ux-ui-interfaces-digitales\/","title":{"rendered":"The role of the UX and UI Designer in digital interfaces"},"content":{"rendered":"

The digital transformation has changed the labour market.<\/b> In fact, professions that were unthinkable until a few years ago are nowadays the most sought-after. This is the case of UX\/UI designers, indispensable professionals for the creation of websites.<\/span><\/p>\n

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The role of the UX and UI Designer in digital interfaces is fundamental. Even more so in 2022, where terms such as \"virtual reality\" and \"metaverse\" are gaining special importance.<\/span><\/p>\n<\/blockquote>\n

These design professionals are key to improving usability and user experience in any type of digital interface. But, before <\/span>to deepen the role of the UX and UI Designer in digital interfaces<\/b>Are you clear on what user experience is?<\/span><\/p>\n

User experience: definition<\/span><\/h2>\n
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The user experience or UX (User Experience) is the set of factors and elements that act as a link between the user's interaction with a product or service, as well as with their subsequent perception (both positive and negative).<\/span><\/p>\n<\/blockquote>\n

Thus, <\/span>user experience influences the buying process<\/span><\/a> in an e-commerce. For this, the role of the UX and UI Designer in digital interfaces is very important, as these must have a series of features that invite this process. <\/span>An interface must be intuitive, accessible, technical, original and, of course, visual.<\/b><\/p>\n

What is a UX Designer and what is a UI Designer?<\/span><\/h2>\n

So what does a UX designer do, and what about a UI designer - aren't they the same thing? <\/span>No, although the role of the UX and UI Designer in digital interfaces is closely related, they are not the same.<\/b><\/p>\n

On the one hand, UX or User Experience design aims to do just that: <\/span>to drive forward an optimal user experience<\/b>. In addition to creating the wireframes or structure of websites or apps, this professional is in charge of thinking about how the user is going to react to them.<\/span><\/p>\n

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In short, the UX methodology is characterised by the creation of a quality digital product.<\/span><\/p>\n<\/blockquote>\n

For its part, <\/span>a UI or User Interface designer is the specialist in 'bringing to life' the work of the UX Designer.<\/b>. UI design is in charge of implementing those wireframes or prototypes of websites or applications, in a visual way.\u00a0<\/span><\/p>\n

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UI Design deals with the user interface design or aesthetic part of the digital interface.<\/span><\/p>\n<\/blockquote>\n

Differences between UX and UI Design<\/span><\/h2>\n

Therefore, we can say that while UX design is based on facilitating the user's actions and navigation; UI design is concerned with deciding that journey, through interactivity and image.<\/span><\/p>\n

Therefore, <\/span>the role of the UX and UI Designer in digital interfaces is not the same.<\/b>:<\/span><\/p>\n

Tasks of a UX designer<\/span><\/h3>\n

Here are some of the actions that a UX Design expert carries out:<\/span><\/p>\n