{"id":6794,"date":"2021-11-30T08:11:57","date_gmt":"2021-11-30T07:11:57","guid":{"rendered":"https:\/\/immune.institute\/?p=6794"},"modified":"2021-11-30T08:11:57","modified_gmt":"2021-11-30T07:11:57","slug":"experiencia-usuario-influencia-proceso-compra","status":"publish","type":"post","link":"https:\/\/immune.institute\/en\/blog\/experiencia-usuario-influencia-proceso-compra\/","title":{"rendered":"User experience and its influence on the buying process"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If there is one thing that has been appreciated on Black Friday (apart from the discounts), it has been the good functioning of the websites.&nbsp;<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The e-commerce with the highest sales are those that offer the best user experience.<\/span><\/p>\n<\/blockquote>\n<p><b>But do you know what user experience is?<\/b><span style=\"font-weight: 400;\"> What is its influence on the online purchasing process? In this post we explain what user experience is and its influence on the purchasing process.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">User experience: definition<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>user experience or UX<\/b><span style=\"font-weight: 400;\"> defines all factors and elements, which relate the interaction process of a user with regard to a product or service and its subsequent perception (positive or negative).&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such interaction will take place on websites and apps, and <\/span><b>usability, design and accessibility<\/b><span style=\"font-weight: 400;\"> will be key elements.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Characteristics of the user experience process<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do you know what are the basic pillars of a good web user experience? These are some of the characteristics that are part of the <\/span><b>UX user experience design<\/b><span style=\"font-weight: 400;\"> and which are key to influencing the buying process in any e-commerce:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visual:<\/b><span style=\"font-weight: 400;\"> An attractive, beautiful and inviting website. Captivate the user through the design of the website. An e-commerce must fulfil the same purpose as a physical shop: a suggestive design that attracts the public's attention and encourages the purchasing process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intuitive: <\/b><span style=\"font-weight: 400;\">Another important area, which influences the user experience, is to provide an intuitive design. It should be easy to use and drive usability.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accessible:<\/b><span style=\"font-weight: 400;\"> Accessibility is fundamental to the user experience. Create a website that can be developed on any type of electronic device. In fact, to provide a <\/span><a href=\"https:\/\/immune.institute\/en\/diseno-web-responsive-y-su-importancia-en-la-actualidad\/\"><span style=\"font-weight: 400;\">responsive web design<\/span><\/a><span style=\"font-weight: 400;\"> is key in this section.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Technician:<\/b><span style=\"font-weight: 400;\"> Essential for an optimal user experience. Because if a website looks good, but doesn't work properly, the user will not feel at ease. Therefore, a fast loading speed is very important.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Original:<\/b><span style=\"font-weight: 400;\"> User expectations are becoming more and more demanding. Therefore, a redundant and\/or bland website is not going to generate conversion. It is necessary to be innovative and creative in its design.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to improve the user experience and its influence on the buying process?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to <\/span><b>create a user friendly website<\/b><span style=\"font-weight: 400;\"> and thus encourage the purchasing process with the user, it is necessary to take into account the above characteristics. But how can this be done? How can you create an e-commerce that invites the user to buy?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Persuasive content, but of value<\/span><\/h3>\n<p><b>UX writing is key to the development of an optimal user experience.<\/b><span style=\"font-weight: 400;\">. That is to say, to create credible written content, which transmits trust and closeness to the public, but which is at the same time attractive and emotive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create the perfect website, you have to take into account the image, but also the copy.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Readability&nbsp;<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">And if we want to have the right content, <\/span><b>readability is the first step<\/b><span style=\"font-weight: 400;\">. A website where the font is too small or in too garish a colour is not easy to read. And if the audience cannot read your website, it will not generate a good user experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Interactivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On the other hand, interactive design is very important in the development of apps or websites. <\/span><b>Promoting a dynamic, engaging and original experience<\/b><span style=\"font-weight: 400;\">through animated resources such as infographics or videos.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. A WPO strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Carrying out a <\/span><b>WPO (Web Performance Optimisation) strategy<\/b><span style=\"font-weight: 400;\"> is essential to boost web accessibility. In other words, optimising the loading speed, carrying out actions such as image compression.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, promoting a responsive web design or choosing a good hosting or CMS will be very relevant actions to improve the user experience and its influence on the purchasing process.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Do you want to be a user experience or UX expert?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Is it already clear to you <\/span><b>what is user experience or UX<\/b><span style=\"font-weight: 400;\">Have you ever thought about a career? If you imagine yourself working in web development, UX design or digital marketing, you've come to the right place!<\/span><\/p>\n<p><b>At IMMUNE we have the training you need<\/b><span style=\"font-weight: 400;\">our <\/span><a href=\"https:\/\/immune.institute\/en\/diseno-ux-ui\/\"><span style=\"font-weight: 400;\">UX\/UI Design Bootcamp<\/span><\/a><span style=\"font-weight: 400;\">! You will become a UX\/UI designer, specialising in user experience and user interface design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also take a look at our <\/span><a href=\"https:\/\/immune.institute\/en\/ingenieria-software\/\"><span style=\"font-weight: 400;\">Degree in Software Development Engineering<\/span><\/a><span style=\"font-weight: 400;\"> or to this <\/span><a href=\"https:\/\/immune.institute\/en\/bootcamp-full-stack-developer\/\"><span style=\"font-weight: 400;\">Web Development Bootcamp<\/span><\/a><span style=\"font-weight: 400;\">if you prefer.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Si algo se ha valorado en el Black Friday (adem\u00e1s de los descuentos), ha sido el buen funcionamiento de las p\u00e1ginas web.&nbsp; Y es que las e-commerce con m\u00e1s ventas son aquellas que ofrecen la mejor experiencia de usuario. Pero, \u00bfsabes qu\u00e9 es la experiencia de usuario o user experience? \u00bfCu\u00e1l es su influencia en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/posts\/6794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/comments?post=6794"}],"version-history":[{"count":0,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/posts\/6794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/media\/8073"}],"wp:attachment":[{"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/media?parent=6794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/categories?post=6794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/immune.institute\/en\/wp-json\/wp\/v2\/tags?post=6794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}