Entrepreneurship came to life, approximately, when the crisis began. As explained by Esteban Redolfi, director of entrepreneurship and innovation at Mobile World Capital, in an article Digital Economy<\/a>, \u201cSpain wasn't entrepreneurial and was compared to Anglo-Saxon countries, where there was a stronger culture.\u201d He also adds that \u201cwe didn't know what a startup was, we didn't understand the possibilities of technology (...) but today, every day, the media talk about startups.\u201d.<\/p>\n According to El Pa\u00eds data<\/a>, Spain is a country with few but strong entrepreneurs. This conclusion is based on the rate of new entrepreneurs (2.6% of citizens aged 18 to 64 are setting up a business, as yet without remuneration) and the rate of established entrepreneurs (2.6% of citizens in the same age group who own a business that has been operating for between 3 and 42 months). But we have a message for all these entrepreneurs: you are brave. Brave for seeing an idea through, for holding on to your dreams, and for wanting to help society take a step towards the future.<\/p>\n To be able to bounce back in these figures, the executives of large companies such as Telef\u00f3nica, Indra, and Siemens are betting on investment, training, and entrepreneurship. The objective? To drive the digitalization of industry. This is how they explained it at the Industry 4.0 Congress <\/a>where it has been shown that, although Spain does not have that culture of innovation and entrepreneurship, it is necessary, as explained by the president of Accenture Spain, Portugal and Israel, Juan Pedro Moreno, to \u201chave courage\u201d, \u201cthink long-term\u201d and consider everything we can do to evolve.<\/p>\n In addition to changing the mindset to make Spain an entrepreneurial country, we also need to ensure that women's prominence in this field increases. Only a quarter<\/a> of Spanish start-ups have been \u201cfounded\u201d with women in leadership roles. It must be acknowledged that this figure has risen since 2017, when it stood at 18%. Even so, the typical profile of an entrepreneur in Spain remains that of a middle-aged man with a higher education qualification.<\/p>\n On the other hand, Amazon has also wanted to get on the startup bandwagon, launching a specific store for products from these companies. Launchpad, as explained in this article from Cinco D\u00edas<\/a>, will help startups manage their inventories, ship orders, and customer service, among other activities. Launchpad, which was launched in 2015, is available in the USA, Canada, India, China, Japan, France, Germany, the UK, and Spain, and supports over 2,100 startups worldwide, with more than 650 in Europe.<\/p>\n![\"\"](\"https:\/\/principal.immune.institute\/wp-content\/uploads\/2021\/01\/startupIMMUNE.jpeg\")
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